The name
Every dragon starts as a fish that wouldn't turn back.
We call ourselves DragonFish for a specific reason. The name comes from an old legend: a koi that fought its way up a river, took hit after hit from the current, and threw itself at a waterfall called the Dragon Gate until it finally cleared it and came out the other side a dragon. Cold outreach works the same way. You get pushed back, you try again, and eventually the door opens.
About DragonFish
Two lifers who got tired of average email
DragonFish Communications, Inc. exists because most brands are sitting on their best channel and quietly leaking money from it. We built a separate, purpose-built system to fix that without touching what already works.
DragonFish was built by two lifers, not a team of interns.
Kevin King and Norm Farrar.
Co-founder
Kevin King
Kevin sent his first transactional email in 1995 and was later named one of the top 40 direct marketers in the world by Target Marketing Magazine. He founded the Freedom Ticket Amazon course and the Billion Dollar Sellers Summit, created the BDSN newsletter, and co-hosts the Marketing Misfits Podcast.
Co-founder
Norm Farrar
Norm has worked in marketing and e-commerce since the early 1990s, with client history that includes Coca-Cola, Mercedes-Benz, Microsoft, and 20th Century Fox. He's built and sold more than $100 million in products and services, and co-hosts the Marketing Misfits Podcast alongside Kevin.
A co-founder of Omnisend, the platform behind more than 160,000 brands, told us he'd never seen anything like it.
Kevin and Norm co-host one of the leading podcasts in internet marketing, Marketing Misfits.
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