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Podcast

The Marketing Misfits

Kevin King and Norm Farrar sit down with the people actually running the campaigns, not the ones just talking about them. Six of the episodes worth your time, picked from the archive.

We host it because the best ideas about growing a brand aren't just about email. They're what we build into client campaigns anyway.

Latest episode · April 12, 2026

Stop Losing E-Com Customers (Here's What To Do)

Ezra Firestone · Founder, Smart Marketer and Zipify

Ezra breaks down why chasing new customers alone is a fast way to go out of business, and what it actually takes to keep repeat revenue above 20% as acquisition costs keep climbing.

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Jason Fladlien · Webinar strategist behind $100M+ in launches

The Webinar GOAT: The Secret to $100M Webinars

The strategist behind a $57 million webinar and Alex Hormozi's book launch walks through his "pitch upfront" approach, and why he thinks most webinars are built backward.

March 10, 20261 hr 22 min
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Forbes Riley · Infomercial pitch legend, $2.5B+ in lifetime sales

The $2.5 Billion Pitch Formula

Twenty five years of selling on HSN, distilled into a formula for turning almost anything into a product people feel they need.

September 9, 2025
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Neil Patel · Co-founder, NP Digital

Neil Patel's SEO Strategy for 2025 (Rank on Every Platform)

Why "search everywhere optimization" is replacing classic SEO, what AI Overviews are doing to organic traffic, and where schema and llms.txt actually fit in now.

July 29, 2025
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Kasim Aslam · Founder, Solutions 8

The Rise of AI Answer Engines (AEO): Why SEO Is in Trouble

Kasim lays out his BRAIN framework for answer engine optimization and makes the case that owning your own traffic matters more than it ever has.

July 15, 20251 hr 19 min
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Adley Kinsman · Viral video strategist

The "Billion View Formula" That Will Help Your Videos Go Viral

The first six seconds decide everything. Adley walks through her hook formula and how creators turn attention into an actual business.

April 16, 20251 hr 16 min
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New episodes drop every week

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Kevin and Norm's runs about ten minutes and gets into what the episodes skip, the exits and launches, and the actual numbers behind them. Same two guys, in your inbox.

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